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Who are you? What the standard questions about birth and background don't tell us

  • Written by The Conversation
Who are you? What the standard questions about birth and background don't tell uschanpipat/Shutterstock

Have you ever had to fill out a form asking about your cultural background or ethnicity or race, only to be stumped because the question or the answer options don’t reflect how you see yourself?

Our research shows you are not alone. In fact, our findings suggest Australia has a serious problem in the way it collects and...

Read more: Who are you? What the standard questions about birth and background don't tell us

Delivering Consistent Brand Messaging Across Global Markets: Building Unity Without Losing Local Relevance

Global expansion is both opportunistic and complicated. As companies venture into new, international territories, they must consider language differences, cultural dynamics, regulatory systems, and consumer needs. However, localization does not mean that a consistent brand message should be sacrificed. A... Read more

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