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Living in ‘garbage time’: when 500 million Chinese change their spending habits, the world feels it

  • Written by The Conversation
Living in ‘garbage time’: when 500 million Chinese change their spending habits, the world feels itB.Zhou/Shutterstock

China’s economic rocket ride appears to be ending – or slowing, at least. Growth has declined from 8.4% in 2021 to 4.5% today, youth unemployment has climbed to 16.9%, and cities are filled with unfinished buildings after the collapse of property developer Evergrande in 2024.

For a while now, a phrase has been buzzing...

Read more: Living in ‘garbage time’: when 500 million Chinese change their spending habits, the world feels it

Delivering Consistent Brand Messaging Across Global Markets: Building Unity Without Losing Local Relevance

Global expansion is both opportunistic and complicated. As companies venture into new, international territories, they must consider language differences, cultural dynamics, regulatory systems, and consumer needs. However, localization does not mean that a consistent brand message should be sacrificed. A... Read more

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