Interest-Driven Consumption Sparks ¥ 500B ACG Goods Market, MINISO Rides the Wave

Written by PR Newswire

GUANGZHOU, China, Jan. 3, 2025 /PRNewswire/ -- MINISO, a global lifestyle brand, recently announced its partnership with "Black Myth: Wukong", winner of the "Best Action Game" and "Players' Voice" awards at TGA 2024. The collaboration will explore innovative approaches to IP partnerships, and deliver exciting new experiences for the "Destined...

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