PR Emerges as the Primary Source for Journalists in High-Pressure Newsrooms

Written by PR Newswire

Cision's 2026 State of the Media Report reveals 66% of journalists rely on PR for story ideas

CHICAGO, May 13, 2026 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today released its 2026 State of the Media Report, revealing a shift in how the media ecosystem operates: PR is no longer just pitching stories, it's...

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