If you're looking to take your eCommerce business to the next level, then you need to start focusing on ways to improve your website and overall customer experience. In this blog post, we'll discuss a few ways in which you can elevate your online experience to dizzying new heights, including smartphone optimisation and giving your customers the ability to split shopping cart total with friends. So without further ado, let's get started!

1. Invest in a good eCommerce platform

The first step to having a successful online business is to invest in a good eCommerce platform. This will make it much easier to manage your website, product inventory, and shipping. There are many great options out there, so be sure to do your research before settling on one.

Some of our favourites include Shopify, BigCommerce, and WooCommerce. Once your site is live, focus on some useful plug-ins for enhancing the checkout experience - there are revolutionary new platforms emerging every day, and now you can even give your customers the ability to split payments between friends for a smoother and more seamless checkout experience.

2. Make sure your website is optimised for mobile devices

In this day and age, it's absolutely essential that your website is optimised for mobile devices. More and more people are using their smartphones to shop online, so you need to make sure that your site is easy to navigate and looks great on smaller screens.

One way to do this is to invest in a responsive theme - this means that your site will automatically adjust to look its best on whatever device it's being viewed on. Another option is to create a separate mobile version of your website. This can be a bit more work, but it's definitely worth it if you want to make sure that your mobile customers have the best possible experience.

Whatever route you decide to go, just make sure that your website is mobile-friendly!

3. Use social media to market your products

Social media is a great way to connect with potential customers and market your products. Make sure to create interesting and engaging content for your social media pages, and offer discounts and promotions that will entice people to visit your website.

You can also use social media to run ads - this can be a great way to reach new people who might be interested in what you're selling. Just be sure to target your ads carefully so that you're not wasting money on people who are unlikely to convert.

And of course, don't forget to include links back to your website on all your social media posts!

4. Create interesting and engaging content for your blog and social media pages

In order to really drive traffic to your website, you need to create content that people will actually want to read. This means writing blog posts that are interesting and informative, and creating social media posts that are engaging and visually appealing.

If you're not sure what kind of content will work well, take a look at what's popular in your industry and try to create something similar. You can also look at what's doing well on other blogs and social media pages, and use that as inspiration for your own content.

5. Offer free shipping on orders over a certain amount

People love free shipping, so offer it on orders over a certain amount! This will encourage people to spend more money on your website, and it will also help to offset the cost of shipping. Just be sure to set a minimum order amount that makes sense for your business - you don't want to lose money by offering free shipping on small orders.

Provide excellent customer service to keep customers coming back

At the end of the day, excellent customer service is still the best marketing tool in any business's arsenal. Be sure to respond to customer enquiries quickly and effectively, and always go the extra mile to make sure your customers are happy.

If you provide excellent customer service, you'll find that people are more likely to come back to your website - and they'll also be more likely to tell their friends about you. So don't underestimate the power of good customer service!

These are just a few of the ways that you can improve your eCommerce business. By following these tips, you'll be well on your way to success. Good luck!