News Agency
Men's Weekly

Should businesses consult shareholders before taking a stand on social issues?

  • Written by The Conversation

In 2017 many businesses took a stand on the Australian marriage equality plebiscite. We saw a comparable trend in recent months, as corporate Australia declared its position on the Indigenous Voice to Parliament.

This included everyone from the Big Four banks to Wesfarmers, Telstra and Rio Tinto. It was not only most of the ASX top 20 declaring...

Read more: Should businesses consult shareholders before taking a stand on social issues?

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion