Does ‘free’ shipping really exist? An expert shares the marketing tricks you need to know

Written by The Conversation

You’re scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab.

But what if that same shirt was priced at $50 with “free” shipping? The likelihood that you...

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