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All new smaller size! Why getting less with shrinkflation is preferable to paying more

  • Written by The Conversation
All new smaller size! Why getting less with shrinkflation is preferable to paying moreshutterstock

Have you noticed your favourite chocolate is a little smaller, there are fewer biscuits in the same-sized package or bags of chips contain more air?

If you haven’t, you’re not alone.

What marketers call a “contents reduction strategy” is more popularly known as “shrinkflation” – reducing the...

Read more: All new smaller size! Why getting less with shrinkflation is preferable to paying more

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