ShutterstockWith brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “brand activism”?
In recent weeks alone, Ben & Jerry’s has launched a...
Hiring the right employees is one of the most important responsibilities for any organisation. Companies need skilled professionals who can contribute to business growth, maintain productivity, and strengthen workplace culture. However, finding the right candidates can be time-consuming and challenging... Read more
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If you work with software for long enough, you’ll eventually run into a situation where something has to change. Content models have to change; fields have to be renamed; structures…
As companies grow, content creation and approvals inevitably involve many departments. From marketing to legal to product, brand, region teams, and even the c-suite, someone else needs to see or…
In today's digital environments, personalization is predicated far more on metadata than actually on clever algorithms, as many organizations like to believe. While recommendation engines and behavioral logic are there…
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