If you ask most people what economists do, they might tell you it has something to do with money. Or perhaps forecasting what the economy will look like a year from now. Most of the other comparisons would be less charitable. I’ve heard plenty that can’t be printed.
The reality is very different.
For example, my UNSW colleague Pauline...
When someone searches Google for a service they need immediately, appearing at the right moment can be extremely valuable. Unlike many traditional marketing channels, paid search can place a business in front of people who are already researching a product... Read more
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