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Are ‘ghost stores’ haunting your social media feed? How to spot and avoid them

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Are ‘ghost stores’ haunting your social media feed? How to spot and avoid themCC BY

The offer pops up in your social media feed. The website is professional and the imagery illustrates an Australian coastal region, or chic inner-CBD scene.

The brand name indicates this exclusive fashion retailer is based in Melbourne, Sydney, Adelaide, or an exclusive enclave such as Double Bay or Byron Bay.

The businesses have history, having...

Read more: Are ‘ghost stores’ haunting your social media feed? How to spot and avoid them

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