Dollars and scents: how the right smells can encourage shoppers to buy healthier foods

Written by The Conversation

Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favourite home-cooked meal.

Suddenly, you’re craving hearty minestrone soup or yearning for homemade beef lasagne. In an instant, your plans...

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