The Hong Kong delegates set up a booth for Nordic Innovation House Hong Kong to showcase their games and digital entertainment solutions at Nordic Game and identify potential business partners and investors in the region.

Eric Chan, Chief Public Mission Officer of Cyberport, said, “The digital entertainment & esports industry has been developing rapidly around the globe. As the key promoter of the sector in Hong Kong, Cyberport strives to support industry development and diversification. At Cyberport, there are over 150 relevant start-ups and companies with businesses including game development and publishing, platforms for broadcasting tournaments and related multimedia content, and respective content management. Many have an eye on overseas markets. The delegation’s visit allows Hong Kong industry players to learn about the Nordic region’s digital entertainment and gaming industry development experience. The company visits and business meetings we arranged would facilitate collaborations with Nordic counterparts and help Hong Kong digital entertainment companies further expand their businesses internationally.”

Victor Tsang, Head of CreateHK, thanked Cyberport and FinnCham Hong Kong for organising “Scaling Hong Kong to the Nordics” during the pandemic, and for successfully leading a delegation formed by Hong Kong digital entertainment and game start-ups and scale-ups to visit the Nordic region after several postponements, which would help them explore the markets in that region.

Binh Johansson, Community Director of Nordic Innovation House, the supporting organisation which led the delegation, said, “There are tremendous business opportunities between the Hong Kong and Nordic gaming markets. Nordic game enterprises can introduce Hong Kong companies’ games to Nordic markets, co-develop new games, and invest in promising game companies. Meanwhile, Hong Kong game publishers, with their international business acumen and extensive networks, can help Nordic companies explore Asian markets. Other important factors are also the creative cultural exploration, talent and idea exchanges that this trip bring. Nordic Game is just the right platform to offer these great opportunities for industry players in the two regions to communicate face-to-face, and to understand each other better.” Jeremy Lam, Chief Executive Officer and co-founder of PIXIO, one of the delegates, said, “In visiting the offices of different local game companies, we learned about their corporate cultures and how they conduct their affairs, an inspiring experience. In addition, the Finnish and Swedish governments are very supportive of the game industry’s development. We expect the governments to formulate targeted policies to facilitate Hong Kong companies’ entry into Nordic markets. Looking forward, we will also take advantage of the support of the Nordic governments to invite local talent to Hong Kong and help our company further develop.” “Scaling Hong Kong to the Nordics” is a one-year programme. To enhance the opportunity for successful collaboration, the organisers held a series of advance webinars prior to the delegation visit, providing the participants with a deeper understanding of the ecosystem and the latest developments and needs of the digital entertainment industry in the Nordic countries, which include Finland, Sweden and others. The programme also arranged pre-delegation business matching with Nordic companies and investors for the participants based on their respective business and development needs.

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