Market opportunity and strategy

Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta. Petite Fleur is capitalising on the city's vibrant atmosphere, dynamic lifestyle, and fertile ground for growth with a comprehensive market entry strategy that includes establishing a robust logistics network to ensure swift deliveries across Jakarta and its surroundings.

Curated floral offerings

Understanding the importance of cultural nuances and local preferences, Petite Fleur Indonesia takes a bespoke approach to its product offerings to delight customers. Rather than replicating its entire Singapore collection, the company's founder personally handpicked popular floral varieties to be featured on the new website, ensuring a customised experience for Indonesian customers.

Special promotions

To commemorate the occasion, Petite Fleur Indonesia is rolling out a special promotion, offering a 15% discount to first-time buyers (Enter code "PFID15OFF" during checkout). This initiative not only extends the reach of the company's floral offerings but also fosters a sense of celebration among its clients

Long-term vision

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