TVBS partners with mParticle to build a 360-degree customer view

Written by PR Newswire

mParticle will empower TVBS to deliver better personalization at scale across channels.

NEW YORK, Jan. 31, 2024 /PRNewswire/ -- mParticle, an AI-powered, real-time Customer Data Platform, today announced their strategic partnership with TVBS, Taiwan's leading commercial television broadcasting company. TVBS will use mParticle's intelligence...

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