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SMU researchers honoured for innovative timely research on Augmented Reality in Retail

  • Written by PR Newswire
SMU researchers honoured for innovative timely research on Augmented Reality in Retail

SINGAPORE, May 9, 2023 /PRNewswire/ -- Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/Marketing Science Institute/H. Paul Root Award.

The innovative and timely research by Assistant Professor Yong-...

Read more: SMU researchers honoured for innovative timely research on Augmented Reality in Retail

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