IBM Addresses the AI Adoption Gap with "Let's create smarter business"

Written by PR Newswire

New brand campaign features voice of seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton in television spots

ARMONK, N.Y., Sept. 3, 2025 /PRNewswire/ -- IBM (NYSE: IBM) today launched its newest brand campaign, "Let's create smarter business." Designed for the new era of enterprise AI, "Let's create smarter...

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