News Agency
The Times

The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What happened?

  • Written by The Conversation
The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What happened?Ian Forsyth/Getty

We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.

And more than half of Australians consider sustainability an important purchasing criterion. Experts also predict a major shift in consumer attitudes with sustainability evolving from a...

Read more: The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What...

Google Ads Agency Sydney: How to Generate More Qualified Leads With Paid Search

When someone searches Google for a service they need immediately, appearing at the right moment can be extremely valuable. Unlike many traditional marketing channels, paid search can place a business in front of people who are already researching a product... Read more

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion