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Is Jim's Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

  • Written by The Conversation
Is Jim's Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?Jim Penman, Author provided

Jim’s Group – best known for Jim’s Mowing and Jim’s Plumbing – this week announced a surprising brand extension.

It’s Jim’s Beauty, offering “professional beauty treatments in the comfort of your chosen space”.

It’s surprising because Jim’s Group got its...

Read more: Is Jim's Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

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