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From Coke cans to shoes to menus: what’s behind the rise in personalised products?

  • Written by The Conversation

Customised shoes, personalised drinks and specialised menu offerings. In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing experience.

The need to be different is even greater at a time consumers are being careful about what they spend. Businesses...

Read more: From Coke cans to shoes to menus: what’s behind the rise in personalised products?

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