News Agency
Men's Weekly

Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals

  • Written by The Conversation
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivalsGettyImages

From Nike to Ben & Jerry’s to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it’s arguably become a component of any brand’s strategy.

But as consumers grow more accustomed to such initiatives, they’ve also become increasingly critical....

Read more: Brands can be rewarded for social activism – but they also risk losing customers to apolitical...

Hard Chrome Plating: Enhancing Durability And Performance In Industrial Components

In industries where equipment is exposed to constant friction, pressure, and harsh operating conditions, surface protection becomes critical to performance and longevity. Hard chrome plating is a specialised surface treatment process widely used to improve wear resistance, reduce friction, and extend... Read more

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion