ShutterstockWith brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “brand activism”?
In recent weeks alone, Ben & Jerry’s has launched a...
Collaboration is essential for successful digital content creation. Unfortunately, in many companies, the feedback mechanism between marketing, design, product and development functions is less than cohesive. For example, feedback is left in email chains, instant chat messages, or within locked... Read more
International organizations have a bit of a dilemma when it comes to this type of content creation. Regional or decentralized campaign efforts allow teams to operate independently, but a centralized…
Ideas, brands and creative works are often the foundation of a successful business. Without proper protection, these valuable assets can be at risk of being copied or misused by others…
In a world where competition for consumer attention is fierce, businesses are constantly looking for innovative ways to market their products and services. One of the most powerful methods is…
From communication and data storage to cybersecurity and customer engagement, companies depend on technology to operate efficiently and stay competitive. This growing reliance makes professional IT services and strategic IT…
Packaging plays an essential role in every industry, from retail to e-commerce and logistics. It not only ensures products reach customers in perfect condition but also reflects the values of…
Behind every modern device, from smartphones and medical equipment to automotive systems and renewable energy technologies, lies the work of skilled professionals who transform ideas into functional products. At the…
Whether it’s the development of high-rise buildings, the refurbishment of heritage sites, or the expansion of commercial complexes, scaffolding plays an indispensable role in ensuring that workers can access every…
Introduction: Where Code Meets Creativity Building a strong web-based presence is no longer just about stunning visuals in the digital world of today. New websites and software require an ideal mixture…
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