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Brand activism is moving up the supply chain — corporate accountability or commercial censorship?

  • Written by The Conversation
Brand activism is moving up the supply chain — corporate accountability or commercial censorship?www.shutterstock.com

When New Zealand digital media giant Stuff stopped using Facebook as an advertising partner in July this year, it joined the ranks of other openly activist brands. But it also showed how brand activism is moving from speaking directly to consumers to companies policing their own supply chains.

The trial decision was in response...

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