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Can an app change Australia's car culture? Only if all moving parts work together

  • Written by The Conversation
Can an app change Australia's car culture? Only if all moving parts work togetherShutterstock

Getting around an Australian city without a car can be a real hassle. Imagine how much easier it would be if you had the option of combining public transport and shared services — be it bus, train, tram, taxi, car share, electric bicycle or e-scooter — and could book and pay for the lot using a single app.

In Finland, this...

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Delivering Consistent Brand Messaging Across Global Markets: Building Unity Without Losing Local Relevance

Global expansion is both opportunistic and complicated. As companies venture into new, international territories, they must consider language differences, cultural dynamics, regulatory systems, and consumer needs. However, localization does not mean that a consistent brand message should be sacrificed. A... Read more

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