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What would sustainable tourism really mean for New Zealand? Let’s ask the river

  • Written by The Conversation
What would sustainable tourism really mean for New Zealand? Let’s ask the riverThe Whanganui River.www.shutterstock.com

Excitement among Cook Islands tourism operators and officials at the opening of quarantine-free travel with Aotearoa New Zealand was understandable. The impact of the pandemic on the island nation’s economy has been massive and will be felt for a long time.

But it wasn’t long before a local...

Read more: What would sustainable tourism really mean for New Zealand? Let’s ask the river

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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