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To become an innovation nation, we really need to think smaller

  • Written by The Conversation
To become an innovation nation, we really need to think smallerRMIT, Author provided

It took a chance meeting between Cameron van den Dungen, founder of a start-up mattress company, and Madhu Bhaskaran, an engineering professor at RMIT University, to see an opportunity to collaborate and commercialise research.

Van den Dungen had a dream of creating a bed for use in aged care to monitor sleep quality and...

Read more: To become an innovation nation, we really need to think smaller

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Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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