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The Treasurer says his 'patent box' will boost innovation. The evidence says it won't

  • Written by The Conversation

On budget night federal Treasurer Josh Frydenberg announced Australia is getting its own “patent box”.

What is a patent box?

Despite its odd name, it is a relatively straightforward concept. It means lowering the tax rate on all income derived from patents registered in a nation. About half the members of the European Union, Britain and...

Read more: The Treasurer says his 'patent box' will boost innovation. The evidence says it won't

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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