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Immortality at a price: how the promise of delaying death has become a consumer marketing bonanza

  • Written by The Conversation

Living forever has become the wellness and marketing trend of the 2020s. But cheating death – or at least delaying it – will come at a price.

What was once the domain of scientists and the uber rich is increasingly becoming a consumer product. Those pushing the idea, spearheaded by tech billionaire Bryan Johnson’s “Don’...

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