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Indigenous businesses are losing millions to fraudulent firms. We need stronger oversight

  • Written by The Conversation

Over the next five years, the federal government plans to buy more from Indigenous businesses, while cracking down on a practice known as “Black cladding”. That’s when non-Indigenous businesses fraudulently exaggerate or falsify Indigenous people’s involvement in their firm to access opportunities meant for Aboriginal and...

Read more: Indigenous businesses are losing millions to fraudulent firms. We need stronger oversight

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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