HONG KONG SAR -
Media OutReach - 14 November 2022 - Tia Lee, Asian fashion icon, pop singer, film and television actress, has released a first-of-its-kind MV pre-release production that blends animation, music and fashion videography, to mark Tia's return.
Upon release of the "Goodbye Princess" animation trailer and the first episode of the 6-part series, an unprecedented record of over 13.65 million views were achieved for this unique form of storytelling and music launch within the first 72 hours.
Thematic image echoing content of the first animated episode.
The "Goodbye Princess" pre-release campaign kicks off with a 6-part animated animation series. Each 30-second episode has the spirit of a classic fictional "princess", reconstructing age-old stories to tell a whimsical tale inspired by Tia's own experiences and journey in entertainment industry. "Goodbye Princess" showcases Tia's determination to break free from stereotypes and shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny.
Today,
Digital Cover themed "The Voice" and an
in-depth interview of Tia Lee by Vogue Hong Kong was also released, allowing followers around the world to have a glimpse of Tia on her new refreshed journey towards female empowerment.
Credits to Vogue Hong Kong:Photographer: Shin Sun Hye (@Studioioo)Fashion Director: Sean K (@S.e.a.n.K)Stylist: Kim Sun Young & Kim Jee Soo (@ES.Consultancy)Hair: Jang Hye Yeon (@janghyeyeon_)Make up: Lee Suk Kyung (@OngiBeauty)Nail: Eun Kyung Park (@Nail_Unistella)Executive Producer: Lee Kyung Kim at BL Creative House (@BLcreativehouse)
The first animation episode, "Falling in the Deep", premiered on 11 November, featured a carefree mermaid swimming happily in a calm ocean. By chance, she spots an old television set on the seabed, which is the entrance to a tunnel that transcends time and space. Captivated by the lights, she swims into the tunnel's kaleidoscope of imagination and temptation.
Suddenly, the mermaid realises that her tail has transformed into legs. Unable to swim, she sinks deeper into the ocean as a beam of light surrounds her. Will this beam of light come to the rescue of the mermaid? Or is it a sign of troubles to follow? What will she encounter next? The answers will be revealed in episode 2, to be released on 15 November (tomorrow).
“Goodbye Princess” animation series episode 1 poster.
Accompanying the premiere was a poster released on 12 November that explained the underlying messages of the animated short clip:
The television set symbolises the start of Tia's journey into the entertainment and fashion scene;
The kaleidoscope reflects imaginations and temptations. The kaleidoscope also hides different easter eggs of Tia's actual appearances and looks when she first joined the industry;
The mermaid losing her tail calls out her helplessness upon realising the true nature of show business.
Complementing the stunning series is a set of motion and still images of Tia based on the same theme of "Falling in the Deep", curated by award-winning Creative Director, Tony C. Miller.
The motion and still images portray a stunning Tia in an iconic green couture dress underwater. While the production took under the water, it also overcame a big challenge – Tia's fear of water.
This first animation and fashion videography series represents a breakthrough in MV pre-release execution and also a personal breakthrough for Tia. Stay tuned for more exciting development of Tia's "GOODBYE PRINCESS" journey, which will be out soon!
Business disputes have a way of draining time, money and energy that could be better spent running your operation. While not every disagreement can be prevented, many disputes stem from issues that better planning may have reduced or avoided. Taking... Read more
A reliable mining hose is crucial for mining companies that need efficient and uninterrupted transportation of slurry, water, tailings, and abrasive materials. In demanding mining environments, equipment is exposed to constant…
Finding the right leadership talent is one of the most important decisions an organisation can make. Strong leaders influence company culture, business performance, strategic direction, and long-term growth. As competition…
A successful online store requires more than attractive product images and basic functionality. Businesses need websites that load quickly, provide smooth navigation, and create a reliable shopping experience across all…
The healthcare industry depends on highly skilled professionals who provide essential services across hospitals, medical centres, aged care facilities, community health organisations, and specialist clinics. As demand for healthcare services…
Signing a commercial lease is a significant commitment, and the mistakes made at the outset of a tenancy can follow a business for the entire duration of the agreement. Many…
Businesses across many industries generate large amounts of waste every day through operations, packaging, manufacturing, customer activity, and general workplace use. Many organisations now depend on professional commercial waste management services…
Lead engagement is one of the most important moments in the sales and marketing journey. When a prospect downloads a guide, fills out a form, attends a webinar, clicks on…
Digital sales experiences have become a major part of how buyers discover, evaluate, and choose products or services. Buyers no longer rely only on direct conversations with sales representatives. They…
