Ms. Bella Chhoa, Director -- Leasing and Management of Hang Lung Properties, says, "In addition to continuously introducing flagship stores of international fashion brands and specialty shops, we have also been broadening our tenant mix and constantly bringing excitement to our customers through various events and pop-up stores with different themes. As customers enjoy a broad spectrum of new brands and the gastronomic experiences, we are widening their exposure and knowledge in different areas while offering them a one-stop shopping experience."

Fashion Walk takes leading edge when it comes to launching captivating pop-up stores. An impressive portfolio of unique pop-up stores previously held includes "INCREDIBLE X Mickey Mouse X Red A" concept store, the world's first "Givenchy #ThisIsNotWhatYouThink" pop-up store, and "IWC X Urban Coffee Roaster" pop-up coffee shop just to name a few. All projects received high acclamation. Bella continues, "Our collaboration with Asian Gold to launch the pop-up twin stores aims at bringing out different themes at two spaces at Fashion Walk, which guarantees to offer customers a one-of-a-kind experience."

In contrast to conventional pop-up stores, "In the Name of Summer" takes form as twin stores at Fashion Walk. Two spaces are created; one showcases weekly art exhibitions, while the other one offers retail service from multi-brands for customers. The idea is to surprise customers with a fruitful and in-depth exploration.

Mr. Phillip GOLD, the founder of Asian Gold, says, "Frankly speaking, I am an avid customer of Fashion Walk. Apart from being recognized for offering a vast selection of international fashion and lifestyle brands, the pop-up stores that Fashion Walk has had from time to time impressed me a lot too. These often inspire me with creative ideas. The vision of Asian Gold is to promote lifestyle immersed by art and fashion, which closely aligns with the commitment of Fashion Walk to assimilate high quality lifestyle experiences. When the concept of "In the Name of Summer" project was conceived, Fashion Walk is on my top priority. This summer, Asian Gold and Fashion Walk join forces to launch "In the Name of Summer" pop-up twin stores in order to create a platform where fashion and art come together for consumers to appreciate the aesthetics of design and commerce in one single place."

"In the Name of Summer" brings fashion, lifestyle, photography, music, dance, and other elements together to set off a new anesthetic movement in the form of pop-up exhibitions and stores. The participating artists and brands include:

• Wilson PK, a fashion designer and a graduate from Central Saint Martins College of Art and Design, who previously collaborated with the international superstar Lady Gaga;
• Rickyy Wong, a designer who participated in Vancouver Fashion Week, Los Angeles Fashion Week, Shanghai Fashion Week and Paris Fashion Week;
• Vincent Li, a fashion designer who was selected as Not Just A Label's Top 50 Global Designers in 2016;
• Jeff Mui, a fashion designer and the founder of Jeff Dark, who designed costumes for celebrities such as Kelly Chan, Kay Tse and so on;
• James Tong, the mastermind behind LUXELIVING and was selected as one of the receivers of the World Chinese Youth Leadership award by the world Chinese magazine YaZhouZhouKan (formerly known as Asia Times);
• Vincy Leung, a Green Leaf Artist of Art with the Disabled Association Hong Kong, who specializes in photography of streets, products and creativity;
• Vaap Ip, an artist who is famed for the use of uniformity and repetition to depict cityscape structures;
• Feminart, a photography studio set up by Iris Cheng, who has worked in film and creative media fields for years;
• Bow Tie Shop HK, a local bow tie brand notable for working with Mini cooper, trendy brand LEE, HKJC, etc;
• OTT (Over The Top), a fashion brand reputable for their exaggerated and glamorous styles;
• Big Horn, an eyewear brand that has won various international design awards, and is popular among international stylists, celebrities, fashionistas and bloggers;
• Make Yourself Look Amazing, a hair and jewelry label, which creates hand-made French artisan headpieces.

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