Hidden and Ngāti Kahungunu ki Tāmaki-nui-a-Rua partner to promote Māori heritage globally through new innovative experiences
- Written by Media Outreach
This cross-border collaboration, called Hidden Aotearoa, unites one of New Zealand's largest Māori iwi with a fast-expanding Singapore game company.
Since 2022, Hidden has drawn on its strengths in storytelling, game design and technology to engage audiences through immersive experiences. Over the years, the company's unique chatbot-led games have won multiple awards, including the TripAdvisor Travelers' Choice Award for 2023 and 2024.
From couples on a date to corporate teams gathered for a fun day out, more than 40,000 players have been attracted to Hidden's adventure games by the rich content and interesting combination of the physical and digital worlds.
Earlier this year, in April, Hidden's adventure game was part of a national effort to promote the rich heritage of Singapore's neighbourhoods. Partnering the National Heritage Board, Hidden provided a virtual quest in Katong-Joo Chiat to help launch the Heritage Activation Node (HAN) initiative to uncover the untold stories that make communities special.
This latest collaboration between Hidden and Ngāti Kahungunu ki Tāmaki-nui-a-Rua brings about exciting new possibilities not possible before.
"We are excited to not just collaborate with Hidden but invest in its future as a strategic partner that will bring innovative ideas to promote Māori culture and heritage to a global audience," said Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua.
"As custodians of our traditions, we are keen to work with a groundbreaking company that has demonstrated expertise in helping people tell their own stories in their own way. We are excited to also give domestic and international visitors to our country the opportunity to personally engage directly with our culture," he added.
"The Māori are the best storytellers in the world and we are so excited to be able to work with them to create a potent combination of storytelling and technology to share with the world," said Lim Yee Hung, co-founder of Hidden.
He added: "It was a life-changing experience visiting Hayden and his tribe in New Zealand earlier this year, when they taught me Māori concepts like whakapapa (genealogy) and kotahitanga (togetherness), as well as how to shear a sheep!"
