HEYTEA Partners with POP MART’s Twinkle Twinkle for First Global Simultaneous Launch

Written by Media Outreach

SHENZHEN, CHINA - Media OutReach Newswire - 30 December 2025 - Starting December 22, HEYTEA and POP MART's popular IP Twinkle Twinkle officially launched their global co-branded campaign across HEYTEA stores worldwide. Timed to the Christmas and New Year season, the collaboration is built around the theme "Twinkle Twinkle for Winter." Centered on...

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