Appier and Murka achieve unprecedented growth in ROAS with innovative campaign strategies

Written by Media Outreach

LIMASSOL, CYPRUS - Media OutReach Newswire - 21 August 2024 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is proud to announce the success of its campaign with Murka, an international game developer renowned for its social casino and casual games. Utilizing...

More Articles ...

Improving Internal Feedback Loops Through CMS-Based Commenting and Versioning

Collaboration is essential for successful digital content creation. Unfortunately, in many companies, the feedback mechanism between marketing, design, product and development functions is less than cohesive. For example, feedback is left in email chains, instant chat messages, or within locked... Read more

Decentralized Campaign Teams and Centralized Content Strategy
International organizations have a bit of a dilemma when it comes to this type of content creation. Regional or decentralized campaign efforts allow teams to operate independently, but a centralized…
The Importance of Protecting Your IP with the Right Lawyer
Ideas, brands and creative works are often the foundation of a successful business. Without proper protection, these valuable assets can be at risk of being copied or misused by others…

Maximising Brand Visibility with Vehicle Signage and Truck Signage
In a world where competition for consumer attention is fierce, businesses are constantly looking for innovative ways to market their products and services. One of the most powerful methods is…
Driving Business Success with IT Services and IT Procurement
From communication and data storage to cybersecurity and customer engagement, companies depend on technology to operate efficiently and stay competitive. This growing reliance makes professional IT services and strategic IT…

Protecting Products the Smart Way with Bubble Wrap Roll and Eco Friendly Packaging
Packaging plays an essential role in every industry, from retail to e-commerce and logistics. It not only ensures products reach customers in perfect condition but also reflects the values of…
Innovation and Expertise with a Skilled Electronics Design Engineer from a Professional Product Desi…
Behind every modern device, from smartphones and medical equipment to automotive systems and renewable energy technologies, lies the work of skilled professionals who transform ideas into functional products. At the…

Reliable Construction Support with Professional Commercial Scaffolding Services in Melbourne
Whether it’s the development of high-rise buildings, the refurbishment of heritage sites, or the expansion of commercial complexes, scaffolding plays an indispensable role in ensuring that workers can access every…
Code Meets Creativity: The Intersection of Software Development and Web Design
Introduction: Where Code Meets Creativity Building a strong web-based presence is no longer just about stunning visuals in the digital world of today. New websites and software require an ideal mixture…

Prev Next

Decentralized Campaign Teams and Centralized Content Strategy
International organizations have a bit of a dilemma when it comes to this type of content creation. Regional or decentralized c…
The Importance of Protecting Your IP with the Right Lawyer
Ideas, brands and creative works are often the foundation of a successful business. Without proper protection, these valuable a…
Maximising Brand Visibility with Vehicle Signage and Truck Signage
In a world where competition for consumer attention is fierce, businesses are constantly looking for innovative ways to market …
Driving Business Success with IT Services and IT Procurement
From communication and data storage to cybersecurity and customer engagement, companies depend on technology to operate efficie…
Protecting Products the Smart Way with Bubble Wrap Roll and Eco Friendly Packaging
Packaging plays an essential role in every industry, from retail to e-commerce and logistics. It not only ensures products reac…
Innovation and Expertise with a Skilled Electronics Design Engineer from a Professional Product Design Company
Behind every modern device, from smartphones and medical equipment to automotive systems and renewable energy technologies, lie…

As retail workers brace for the silly season, this 20c solution could dial down customer verbal abuse
More than 1.4 million people are employed in Australian retail and fast food businesses. Sadly, it’s not always a happy or …
‘America’s big case’: the US Supreme Court raises doubts about Trump’s tariff regime
The US Supreme Court has heard arguments overnight on the legality of President Donald Trump’s “liberation day”…
AI can help the government spend billions better. But humans have to be in charge
Getty ImagesThe New Zealand government spends about NZ$51.5 billion each year – around 20% of GDP – on goods, service…
How the plastics industry shifted responsibility for recycling onto you, the consumer
Australia’s recycling system has been lurching from one crisis to another for decades. Soft-plastic schemes are collapsing…
Could a ‘grey swan’ event bring down the AI revolution? Here are 3 risks we should be preparing for
James Lauritz/GettyThe term “black swan” refers to a shocking event on nobody’s radar until it actually happens…
RBA keeps interest rates on hold, leaving borrowers looking further ahead for relief
As expected, the Reserve Bank of Australia (RBA) has kept the cash rate steady at 3.6%. Its board unanimously agreed it was bette…
Even if heads roll at Optus, we may not know much about their executive payouts
Optus has promised its staff will be held accountable for September’s Triple Zero outage – but only after “the …
Is the Melbourne Cup losing its appeal? Here’s what the numbers reveal
The Melbourne Cup, a 3,200–metre race for horses more than three years old, has long been called “the race that stops…
Unpaid ‘women’s work’ is worth $427 billion, new research shows. See how much your unpaid labour is worth
Canva/The Conversation, CC BY-SAAll those thousands of hours that Australians put towards unpaid household work and care – …
When you click on an ad in sales season, retailers get to harvest your data
Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each …
Higher than expected inflation report dashes hopes for further RBA rate cuts
Inflation jumped 1.3% in the September quarter, above economists’ and the Reserve Bank’s own expectations. That is li…
This was the best way to invest $1,000 … back in 2010
Over the past few years, markets have been on a wild ride. The price of gold has soared to record highs. Bitcoin is trading above…
Were you on Facebook 10 years ago? You may be able to claim part of this $50 million payout
Right now, more than 311,000 Australian Facebook users can apply for a slice of a A$50 million compensation fund from tech giant …

The Benefits of Advertising Your Business on Facebook
Unless you have been living under the rock, you will know that Facebook has emerged as one of the biggest social media platfo…
Improving Internal Feedback Loops Through CMS-Based Commenting and Versioning
Collaboration is essential for successful digital content creation. Unfortunately, in many companies, the feedback mechanism be…
Breaking Through "The Wall" in Physiotherapy
If you’re in physiotherapy, it doesn’t matter if you go to the best allied health clinic in Melbourne, you still run into…
Understanding the Importance of Wisdom Teeth Extraction for Oral Health
As people transition into adulthood, many experience issues with their third molars, commonly known as wisdom teeth. These late…
The Business Impact of Advanced Fleet Management Technology
In today's competitive business environment, organizations with vehicle fleets face mounting pressure to maximize operational e…

Road Trip To Central NSW
One of the ultimate road-trips, heading inland from Sydney to Central NSW, must be on your bucket-list for a short break this A…
Gold Coast Events
Every Epic Gold Coast Event to Pencil Into Your 2020 Diary There are many reasons that the Gold Coast has established it…
How Downsizing to a Caravan Can Transform Your Lifestyle
If you’re curious about simplifying life while keeping the sense of adventure, caravan and camping sales offer an inviting ga…
Traveling with a New Piercing: Do’s and Don’ts
What happens when you just got a new piercing and you’re about to travel? Healing piercings are delicate, and travel can exp…
Relaxing summer activities in big cities
In Summer, not only the heat rises, but it's also time for summer vacations. Everyone goes above and beyond to relax, unwind an…

NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion