Amex survey: 9 in 10 Singapore consumers shop at local businesses, but only half consciously feel supporting local is very important; highest support from Baby Boomers and lowest from Gen Zs
- Written by Media Outreach
- Gen Zs are an outlier in spending habits and perspectives: less emotionally attached to local businesses, but more willing to pay a premium for them
- Millennials are the most empathetic: most willing to pay a premium for local products, most forgiving of poor customer experience, and care most about sustainability
- Gen Xs tend...
