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Sinch Mailgun Survey Reveals Consumers Prefer Brand Emails, but New Rules from Google and Yahoo Could Impact Delivery

  • Written by PR Newswire

More than 75% of consumers want to receive promotional messages via email, yet 20% will lose trust in the brand or unsubscribe if those emails land in the spam folder

SAN ANTONIO and STOCKHOLM, Jan. 17, 2024 /PRNewswire/ -- Today Sinch (Sinch AB (publ) – XSTO: SINCH), which powers meaningful conversations between businesses and...

Read more: Sinch Mailgun Survey Reveals Consumers Prefer Brand Emails, but New Rules from Google and Yahoo...

Delivering Consistent Brand Messaging Across Global Markets: Building Unity Without Losing Local Relevance

Global expansion is both opportunistic and complicated. As companies venture into new, international territories, they must consider language differences, cultural dynamics, regulatory systems, and consumer needs. However, localization does not mean that a consistent brand message should be sacrificed. A... Read more

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