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Pulling the future forward: The entertainment and media industry reconfigures amid recovery

  • Written by PR Newswire
Pulling the future forward: The entertainment and media industry reconfigures amid recovery

NEW YORK, Sept. 2, 2020 /PRNewswire/ -- Consumer habits can take a lifetime to learn – but just a lockdown to lose. According to PwC's Global Entertainment & Media Outlook 2020–2024, the COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers' behaviour, pulling forward digital disruption and forging...

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Delivering Consistent Brand Messaging Across Global Markets: Building Unity Without Losing Local Relevance

Global expansion is both opportunistic and complicated. As companies venture into new, international territories, they must consider language differences, cultural dynamics, regulatory systems, and consumer needs. However, localization does not mean that a consistent brand message should be sacrificed. A... Read more

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