ShutterstockWith brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “brand activism”?
In recent weeks alone, Ben & Jerry’s has launched a...
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Perfectionism is often talked about as if it’s a single trait, but the truth is far more nuanced. Understanding the different types of perfectionism can empower people to recognise their…
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