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Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a difference

  • Written by The Conversation
Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a differenceShutterstock

With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “brand activism”?

In recent weeks alone, Ben & Jerry’s has launched a...

Read more: Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a...

Steps to Take When Facing a Commercial Lease Dispute in Australia

A commercial lease dispute can disrupt business operations, especially when the business premises are central to generating revenue. This article outlines practical steps to take when a disagreement arises under a commercial lease in Australia and how, as a tenant, you can... Read more

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