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Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?

  • Written by The Conversation
Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?www.shutterstock.com

“Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.

Super-sized light trucks have landed in Aotearoa New Zealand....

Read more: Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to...

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In the world of industrial production, maintaining controlled moisture levels is vital for ensuring product quality, consistency, and shelf life. Whether it’s food processing, pharmaceuticals, textiles, or construction materials, removing unwanted moisture efficiently is a critical step in the manufacturing... Read more

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