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'I can only do so much': we asked fast-fashion shoppers how ethical concerns shape their choices

  • Written by The Conversation
'I can only do so much': we asked fast-fashion shoppers how ethical concerns shape their choices

You’ve found the perfect dress. You’ve tried it on before and you know it looks great. Now it’s on sale, a discount so large the store is practically giving it away. Should you buy it?

For some of us it’s a no-brainer. For others it’s an ethical dilemma whenever we shop for clothes. What matters more? How the item was...

Read more: 'I can only do so much': we asked fast-fashion shoppers how ethical concerns shape their choices

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Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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