Jennifer Wallace/ShutterstockHere’s a story from the Bible. As far as I know, it’s the first reported instance of the branch of economics known as “implementation theory”.
It’s from the First Book of Kings, Chapter 3, starting at Verse 16.
Two women came before King Solomon with two babies, one dead and one alive.
Each...
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Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a…
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