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Equality and fairness: vaccines against this pandemic of mistrust

  • Written by The Conversation

The COVID crisis has laid bare a crisis of trust.

In many Western nations there’s a small but significant minority refusing to follow distancing guidelines, wear masks or get a vaccination. Protests in recent weeks have demonstrated just how much they mistrust politicians, scientists, bureaucrats, the “mainstream media” and many...

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Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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