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Gamblers bet more when in the dark: feedback can curb their online losses

  • Written by The Conversation

Online wagering is the fastest-growing segment of gambling in Australia. It’s a trend of particular concern because losing money through online brokering and betting apps is associated with higher rates of gambling-related harm than other types of gambling.

These apps provide the ability to win and lose money anywhere, anytime — and...

Read more: Gamblers bet more when in the dark: feedback can curb their online losses

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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