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How should a company deal with a scandal like the Coldplay kiss cam? Here’s what we learned

  • Written by The Conversation
How should a company deal with a scandal like the Coldplay kiss cam? Here’s what we learnedTibrina Hobson/Getty Images

When a scandal goes viral – as it recently did for the former chief executive of IT company Astronomer at a Coldplay concert – companies face nuanced challenges in a new era of crisis communication.

The clip of Andy Byron embracing his colleague Kristin Cabot generated millions of views within minutes. It drew...

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