SHANGHAI, CHINA - Media OutReach - 9 September 2020 - One year ago, the Chinese brand HiPhi, a subsidiary of Human Horizons, showed people its prototype, which advanced the lines of a future high-end electric full-size SUVs. Now the firm has revealed the final version of its first model, which has been bestowed the name HiPhi X and go on sale in the first half of 2021.

The HiPhi X is positioned as a transcending product to redefine the era of smart electric vehicles.

In recent days, the campaign made its broadcast debut during peak hours in London, New York, Tokyo, Shanghai, and Beijing on mega-screens across the cities. Followed by takeovers on Twitter, Instagram, YouTube, and other platforms.

The objective of the campaign was targeted at raising brand awareness and product recognition, as well as a teaser to its official launch at the 2020 Beijing Auto Show.

Speaking of R&D, Human Horizons does have some impressive names involved in that side of the business, including 35-year Jaguar and Ford veteran Mark Stanton as chief technical officer. Former Bugatti designer Camilla Kropp is also on the crew.

The man behind the Shanghai-based company is Ding Lei, the former president of Shanghai General Motors who set up Human Horizons in end of 2017.

One of the most intriguing parts of the HiPhi X's design are NT-Door system. As stated by the manufacturer, the HiPhi X is pitched as a "self-learning smart vehicle".

What does that mean? Well, the way Human Horizons explains it the HiPhi X has been based on a "human oriented architecture" which is over-the-air upgradable and has a secure software-developer platform to enable feature and app development.

Overlaying that is an advanced highly-personalised onboard artificial intelligence assistant, HiPhiGo, that has been developed in collaboration with Microsoft.

HiPhiGo has an array of intelligent functions and a level of reasoning and continuous learning while interacting with its occupants, the surrounding environment and the vehicle's parameters.

The HiPhi X also has a "neural network" consisting of six "super brain" domain controllers, connected by 1G Ethernet which provides a higher transmission rate than traditional CAN networks. That allows HiPhi X to analyse massive amounts of information and make decisions utilising cloud computing with a powerful data analysis engine.

HiPhi X is now entering the final phase of development and launch ahead of production which is expected to commence by the end of this year, with official deliveries in 2021.