The brand hosted a dedicated exhibition area featuring core products such as 65 inch Mini QLED TVs, colorluxe washing machines, and Italian-design refrigerators. Interactive demonstrations highlighted CHiQ's capabilities in display technology, user-friendly interfaces, and the integration of smart appliances into contemporary living spaces.

A popular photo zone featured CHiQ brand ambassador and German ski jumper Andreas Wellinger through branded visuals and standees. On-site activities further engaged visitors, enhancing interaction with the brand.

To amplify reach, German content creators including ski influencer @sendtwitchhd and lifestyle creator @diezel.daniel shared real-time experiences across social media, connecting the event's excitement with CHiQ's smart living vision.

Aligned with the theme "Bring It Home," CHiQ ran a coordinated social media campaign, sharing highlights that linked sporting passion to smart home innovation.

This partnership supports CHiQ's strategy to strengthen its European presence and connect with consumers through sports, technology, and modern lifestyle.

Hashtag: #CHiQ

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