"Wear's HK" Citywide Fashion Pop-Up to Make Grand Debut
- Written by PR Newswire
20 units of Hong Kong Fashion Designers to Showcase at Six Prime Locations
Seamlessly Blending Physical Discovery with Instant Shopping, Bringing a New Generation of Design Talent to the World
HONG KONG, Aug. 18, 2026 /PRNewswire/ -- The Clothing Industry Training Authority (CITA) today announced the upcoming launch of "Wear's HK", a major fashion retail initiative. Running for 14 consecutive days from 1st to 14th September, the event will span six landmark malls and locations in prime districts across Hong Kong, bringing together 20 of the city's leading and emerging fashion designer brands. Bringing runway design directly to the public and visitors alike, the initiative will create an immersive shopping experience where consumers can see, try on, wear and buy instantly. Wear's HK is organised by the Clothing Industry Training Authority (CITA) and sponsored by the Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest.
"Wear's HK" is centred on the theme "Strategic Retail Integration for Emerging High-Value Design". The project aims to bring original Hong Kong fashion to local fashionistas, Gen Z, millennials and global consumers.
"Wear's HK" is a fashion pop-up project that goes beyond retail. It is an innovative platform designed to connect designers with the market. Through this initiative, "Wear's HK" is committed to creating greater exposure and broader sales channels for local designers, helping these young fashion talents bring their work into Hong Kong's mainstream market and grow into a proud symbol of the city's home-grown creative strength.
By building a high-performance pop-up ecosystem and curating premium retail spaces, "Wear's HK" closely connects Hong Kong designers with local fashionistas, Gen Z, millennials and global consumers, seamlessly blending physical discovery with instant shopping. Guided by three key objectives — driving revenue, expanding markets and nurturing local talent — the initiative enables original Hong Kong design to be tested in authentic commercial settings while opening up a sustainable retail pathway for emerging high-value design.
From shopping mall atriums and department stores to the departures level of an international airport, "Wear's HK" brings Hong Kong fashion into the everyday routes of residents and travellers, showcasing the many facets of local brands in high-value design, cross-cultural storytelling, sustainable fashion, youth culture and contemporary lifestyle aesthetics.
Highlights
Six prime locations across Hong Kong
From ifc mall in Central and Harbour City in Tsim Sha Tsui to Harvey Nichols Pacific Place, Hysan Place in Causeway Bay, Festival Walk in Kowloon Tong and Hong Kong International Airport (HKIA), the pop-up shops will cover Hong Kong's core commercial districts, major tourism landmarks and international gateway.
"Wear's HK" pop-up locations are as follows: | |||
Location | Venue | Operating Period | Opening Hours |
Harbour City | Gateway Arcade, AtriumII | 1–14 September | 11:00–20:00 |
ifc mall | Podium Level 1 | 1–14 September | 11:00–20:00 |
Harvey Nichols Pacific Place | Level 2, PacificPlace | 1–14 September | 11:00–20:00 |
Hong Kong International Airport(HKIA) | Shop 6T508C, Level 6 Departures Hall, Terminal 1 (RestrictedArea) | 1–14 September | 07:00–23:00 |
Hysan Place | 5/F Atrium | 2–13 September | 11:00–20:00 |
Festival Walk | Area B, LG2 | 8–13 September | 11:00–20:00 |
20 units of Hong Kong Fashion Designer brand showcase the city's new fashion force
A group of exceptionally talented rising stars from Hong Kong's fashion scene will take part. Many are award-winning designers whose work spans couture, streetwear, sustainable fashion and gender-fluid design.
20 Featured Designers (in no particular order): | |
Alex Po & Derek Cheng @ PONDER.ER | Finalists for the LVMH Prize for Young Fashion Designers, winners of the Yu Prize 2022,and collaborators with theHong Kong Ballet. Theirgenderless fashion labelPONDER.ER seeks tochallenge gender stereotypes and deconstruct social norms. The brand's striking gender-neutral designs examine andquestion stereotypes andtraditional conventions, inviting wearers to experiment with and explore their own identities. |
Calvin Chan & Joyce Kun @ THE WORLDIS YOUR OYSTER | Known for embracingpracticality and a contemporary retro aesthetic, the duo earned industryrecognition when Fashion Asia Hong Kong selected themamong the "10 Asian Designers to Watch" for theirbrand THE WORLD IS YOUR OYSTER. |
Christy Fok @ NONOBO | Christy is a multidisciplinary fashion designer and illustrator whose creative practice centres on wearableart. She excels at translating visual art fluidly into thelanguage of clothing. As an award winner and participant in multiple fashion and art competitions, she continues to create hand-drawn collections at the intersection of art and fashion, exploring a singular and distinctive aesthetic. |
Derek Chan @ DEMO | Derek incorporates elementsof philosophy, poetry andscience into fashion creation, reinterpreting traditionalmasculinity through acontemporary and gender-neutral design language. Hereceived the Designer of theYear - Menswear and Best Collection of the Year Awardin 2016, and was namedamong Fashion Asia Hong Kong's "10 Asian Designersto Watch" in both 2019 and2020. |
Doris Kath Chan @ DorisKath | Renowned in Hong Kong'sfashion scene for herinnovative fashion sensibility, Doris has been featured in print and online media, radio and television programmesacross numerous local and international fashion exhibitions and events. Herrecent achievements include participating in the fashion show at the arts and cultural gala celebrating the 20thanniversary of the establishment of the HKSAR in 2017, as well as Fashion Hong Kong at Copenhagen FashionWeek in 2015 and 2016. |
Gary Tsang @ ARTY:ACTIVE | A fashion designer, brand consultant, cross-mediacreator and illustrator, Garywas also formerly a professional mountain bikeathlete. The fusion of sportsand fashion has become one of his signature design traits. His work has receivednumerous international awards, including the Global Design Awards, the Hong Kong Jockey Club Most Creative Design Project Award, honours from the Hong KongTrade Development Council,and the Most Influential DesignAwards in Asia. |
Jesse Lee @ JESSE LEE | Currently based betweenLondon and Hong Kong, Jesse has developed a distinctive design philosophy shaped bya multicultural background and upbringing. He is committed to integrating precious personal memories,cultural heritage and cutting-edge modern technology. His innovative work in sustainable and circular fashion has earned broad international recognition, including theRedress Allstars Award, thechampionship in thesportswear category at the prestigious InternationalTalent Support (ITS)competition, and a 2025 GlobalDesign Awards honour in the sustainable fashion category. |
Jessica Lau & Walter Kong @ Blind by JW | The two designers work in close creative partnership: Jessica creates meaningful motifs in watercolour, while Walter transforms them into digital prints for fashion pieces. Though they come from different cultural backgrounds, they share a common vision and passionfor fashion, creating a fresh East-meets-West aesthetic thatcelebrates harmony in difference. |
Kayan Lam @ WHY | Guided by a design philosophyrooted in contrast, contradiction and timelessbeauty, Kayan combines vintage and historical elements with contemporary everyday dress. She was shortlisted for the Hong Kong Young Fashion Designers' Contest (YDC) in 2019 and hopes to lead wearers on a journey of exploration throughfashion, discovering the self while understanding the world. |
Kev Yiu @ KEV YIU | Winner of Amazing Cut Season1, Kev has more than 15 yearsof haute couture experienceand has designed for celebrities including G.E.M.,Daniel Chan and Celina Harto. His signature opulent creations are distinguished byluxurious detailing and exquisite embroidery, earninghim admiration from international luxury fashionhouses, renowned actresses and members of high society. |
Kinyan Lam @ KINYAN LAM | Kinyan Lam founded his eponymous label in 2023.Working with artisans, he incorporates traditional craftsmanship into his designs while preserving and passing on heritage techniques. He is committed to bringing cultural craftsmanship into a contemporary design contextwhile supporting local community development. Often inspired by nature, hiswork reflects a deep commitment to cultural craftand encourages wearers toreflect on the origins ofclothing, as well as on themeaning and roots of life itself. |
Lorraine Tam @ MOODLABBYLORRAINE | Lorraine won the Hong KongRegional Championship of the SDC International Design Competition in 2018, the HAECO x HKBU Upcycling'sGot Talent Design Competitionin 2020, and both the Best Visual Presentation Award atthe Hong Kong Young FashionDesigners' Contest (YDC) in2022. Bold patterns and vividcolours are her hallmark style,and she consistently draws inspiration from everyday life. |
Mandy Fong @ SZMAN | Mandy developed a strong interest in haute couture and sustainable fashion during herstudies. After graduation, sheactively took part in many well-known competitions, including garment skills competitions, the Hong Kong Young FashionDesigners' Contest (YDC), a TVB fashion reality show"Amazing Cut 2" in whichshe won third place, and theRedress Design Award whereshe was recognised as Hong Kong Best Prize. Driven by her passion for fashion, she went on to establish herindependent designer label SZMAN. |
Max Tsang @ IP-Axis Studio | Max founded IP-Axis Studio ona design philosophy built around the fusion offunctionality and futureimagination. The brand focuses on the relationship between the human body, urban environments and technological systems,transforming theseinteractions into a clothing language defined by structureand fluidity. Its narrative viewsclothing as an adaptiveinterface — one that is notonly protective and practical,but also responsive to the pace and pressures of contemporary urban life. |
Natacha Van @ Natacha Van | A recurring theme in Natacha'swork is the concept of fairytales. Drawing inspiration frommyths and stories, she seeks to educate and inspire the next generation, encouraging them to pay attention to issues in contemporary society. Eachcollection carries a narrative reflecting her personal experiences and artistic vision.Based in Hong Kong, Natacha continues an evolving creativejourney for both herself and her brand. |
Otto Tang @ Oplus2 | Otto has taken part innumerous fashion design competitions, including a Top10 Merit Award in the Hong Kong Young FashionDesigners' Contest organisedby the Hong Kong Trade Development Council in 2003,the Overall Championship ofthe Hong Kong New Collection Award in 2005, and the Hong Kong Young Design Talent Award presented by the Hong Kong Design Centre in 2007. He has remained dedicated to creating collections filled with freshness and youthful spirit. |
Tiger Chung @ Tigerstrolling | Winner of Amazing Cut 2, theYDC 2024 Grand Award andthe Redress Design Award 2024, Tiger also designed stage costumes for 16 DJs atthe Commercial Radio Ultimate Song Chart AwardsPresentation 2025. His signature aesthetic isexpressed throughdeconstructed tailoring,unconventional proportionsand the transformation and repurposing of materials. |
TIMBEE LO @ TIMBEELO | TIMBEE LO's contemporary designs blend bold detailing, distinctive layering and draping techniques, and three-dimensional tailoring. He alsoexcels at transforming fashionshow concept pieces into commercially wearable everyday garments. The brand offers bespoke luxury services across menswear, womenswear, corporate uniforms, fur and leather, sportswear, custom jewelleryand modern lifestyle products. |
Toki Wong @ Kowloon City Boy | A double-theme award winnerfrom Amazing Cut Season 1 and a Prestige Magazine "40 Under 40" honouree, Toki is known for vibrant knitwear and retro sports-inspired style. Hebelieves fashion should not bedistant or unattainable, but approachable and grounded — his goal is to create fashion that is both stylish and downto earth. |
Uia Kwok & K Cheang @ ÆNRMOÚS | The two are emerging Hong Kong fashion designers whoco-founded the fashion label ÆNRMOÚS in 2022. Havingstudied fashion and worked in the industry in Hong Kong, they joined forces after realising that the fashion industry differed from popularimagination. Their designs integrate a strong personalworldview and narrative quality, using semiotics as a language to convey deep perceptions of time and space. |
Also on show: Fashion Summit (HK) 2026 cross-disciplinary exhibition
All 20 designers participating in "Wear's HK" will also be featured in a cross-disciplinary promotional exhibition at the Common Arcade on 1/F, Jardine House, Central, from 1 to 14 September, creating even stronger synergy. In addition, the Fashion Summit (Hong Kong) 2026 International Summit will be held on 3 September 2026 at the Hong Kong Palace Museum under the theme "Code the Fashion Forward", exploring the future direction of the fashion industry.
About Wear's HK
"Wear's HK" is a fashion pop-up shop project organised by the Clothing Industry Training Authority (CITA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest. A series of pop-up shops will be launched across six prime fashion and shopping destinations in Hong Kong from 1 to 14 September 2026, bringing the fashion vibe to various districts across the city. The pop-up shops will be located at Harbour City, ifc mall, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place and Festival Walk — six prime locations featuring carefully selected retail spaces. These physical spaces will connect 20 units of Hong Kong Fashion Designers with local fashionistas, Gen Z, millennials, and global consumers. By seamlessly integrating physical exploration with instant purchasing, the pop-up shops not only drive revenue but also help local fashion designers expand their market reach, nurture talent, and build a high-efficiency "Wear's HK" pop-up ecosystem.
Please visit the official website: https://wearshk.com/.Please visit the official social media platforms:Instagram: @wearshk_popupFacebook (Wear's HK): https://www.facebook.com/share/194FjvAKC4/
About Hong Kong Fashion FestAnnounced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Fest" will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong's fashion and textile design brands and boosts Hong Kong's position as a prime destination for hosting mega cultural and creative events. Under the theme "Rhythm of the Heart", the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE - the annual fashion extravaganza organised by the Hong Kong Trade Development Council - to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establish a platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong's position as the East-meets-West centre for international cultural exchange.
About Cultural and Creative Industries Development AgencyThe Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA's strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia's creative capital and our positioning as the East-meets-West centre for international cultural exchange.
For more details about the Cultural and Creative Industries Development Agency, please visit: www.ccidahk.gov.hk.
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