NEW YORK, June 5, 2025 /PRNewswire/ -- Fluffy Fluffy, a renowned all-day café known for its soufflé pancakes and savory delights, is excited to expand into Manhattan, NY. The brand will celebrate its grand opening from June 21–22, giving guests the first opportunity to savor its signature fluffy pancakes and experience the inviting ambience that has become a social media sensation—the perfect blend of taste and visual appeal for a truly unique visit.

"Bringing Fluffy Fluffy to New York was a clear strategic choice," said a spokesperson for the brand. "This city thrives on culinary innovation, and we're excited to bring our elevated take on all-day dining to one of the most dynamic food scenes in the world."

Manhattan - First Global Flagship Store in New York 

Fluffy Fluffy's new flagship store, located at 153 1st Ave, New York, NY 10003, is situated in the vibrant East Village—a neighborhood renowned for its global cuisine and trendsetting energy. The space features a minimalist, modern design with clean lines and soft lighting, blending contemporary café style with the comfort of home.

In an exciting first for the brand, the New York flagship also features a dedicated cocktail bar, offering handcrafted signature drinks that perfectly complement the desserts and brunch, adding a playful twist to the indulgent experience.

The star attraction of Fluffy Fluffy is its signature made-to-order Japanese soufflé pancakes, renowned for their cloud-like texture and melt-in-your-mouth softness. These beloved treats are complemented by a refined yet laid-back brunch menu, designed for various social occasions—from weekend catch-ups and afternoon tea to fun date nights. Every detail, from the menu to the store's design, is crafted to create memorable, shareable moments.

To Celebrate the 7th Anniversary of Fluffy Fluffy

To Celebrate the 7th Anniversary of Fluffy Fluffy, the globally renowned soufflé pancake leader will host the grand opening of its New York flagship store on June 21–22.

Founded in Toronto in 2018 and now boasting over 70 locations worldwide, Fluffy Fluffy marks this milestone by inviting guests to be among the first to experience its signature cloud-like pancakes while immersing themselves in a unique cultural and culinary celebration.

To drive excitement and capture customer engagement, exclusive opening weekend promotions require advance online registration: On Day 1 (June 21), enjoy a complimentary drink with any pancake purchase; on Day 2 (June 22), receive a free slice of cheesecake or cheese tart with pancake purchase.

Guests can register for these offers through Media Buys, email blasts, or via QR codes displayed at the storefront, with all rewards redeemable via digital coupon (subject to store availability). The event will also feature a raffle for exclusive prizes, solidifying Fluffy Fluffy's mission to deliver pure joy and connection through every bite.

Fluffy Fluffy: Delivering Pure Joy, One Bite at a Time

Fluffy Fluffy, the modern soufflé pancake house leader founded in Toronto's Bloor Annex in 2018, is more than just a café—it's a movement reimagining brunch culture. Driven by a culinary mission to create the perfect cloud-like pancake, the team perfected every detail—from batter texture to cooking technique—earning widespread international acclaim.

What began as Toronto's first soufflé pancake brand has rapidly grown into a global phenomenon, with over 30 locations across North America and more than 70 worldwide spanning the UK, Canada, China, France, the U.S., and Morocco.

But Fluffy Fluffy stands for more than just delicious food; it's a celebration of connection. Its menu—featuring signature soufflé pancakes, innovative croissant-waffles (croffles), gluten-free macarons, and both sweet and savory options—invites guests on a cross-cultural journey. Committed to using natural, wholesome ingredients, Fluffy Fluffy ensures every bite is as healthy as it is delicious.

Known for its picture-perfect, mouthwatering dishes that are a social media sensation, Fluffy Fluffy combines modern design with trend-forward flavors and global inspiration. Within a cozy, modern café ambiance, its core mission remains: to create shared moments of delight, spreading happiness one bite at a time. As the brand expands, it bridges cultures—bringing a taste of Asia to the world, and a touch of the West back to Asia.

For more information about Fluffy Fluffy and franchising opportunities, please visit https://www.fluffyfluffy.com/ or follow us on Instagram.