LOS ANGELES, July 11, 2025 /PRNewswire/ -- Modlily, a leading global online fashion retailer, celebrates diversity, confidence, and authenticity through the ModlilyStyle Campaign. As part of the campaign, Modlily invited real customers from around the world to showcase their swimwear styles. Nearly a thousand authentic submissions highlight the power of inclusive fashion.

From sun-drenched poolside moments to joyful beach getaways, the campaign features women of all ages, body shapes, and backgrounds confidently wearing Modlily swimwear. Whether in vibrant bikinis, elegant one-pieces, or chic tankinis, each participant brought their unique beauty to life — underscoring the brand's mission of empowering women through affordable, stylish, and body-positive clothing.

"The ModlilyStyle campaign is a celebration of our customers," said Ivy, the marketing manager. "We have been committed to making fashion accessible and inclusive. These photos capture the essence of what we stand for — that every woman deserves to feel confident, exactly as she is."

The campaign's imagery, some of which features customers basking in the sun at resort pools or smiling on serene shorelines, reflects not only seasonal style but also self-assurance. Each photo tells a story of individuality — from a woman in her 20s striking a powerful pose in a ruched aqua bikini to a mature customer radiating joy in a printed one-piece and sunhat. These real-life portraits challenge conventional beauty norms and invite others to embrace themselves fully.

As part of the campaign, participants were encouraged to use the hashtag #ModlilyStyle on Instagram and Facebook, creating a digital gallery of positivity and self-love that continues to grow. The brand plans to feature select participants across its social platforms and future marketing campaigns — further reinforcing the shift toward authentic, user-driven content.

This initiative also highlights Modlily's growing global community. With customers spanning over 50 countries and millions of social followers, the brand continues to engage directly with its base through interactive storytelling, social challenges, and customer-first campaigns.

For more information or to shop the latest swimwear collection, visit www.modlily.com. Follow the campaign on social media @modlilyofficial #ModlilyStyle.

About ModlilyModlily is a global online fashion boutique offering trendy and affordable apparel for women of all sizes. With a strong commitment to inclusivity and comfort, Modlily has earned a loyal following by empowering women to feel confident at every stage of life.